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Fitness · Canada
Forma Fitness: Subscriptions, bundles and a high-converting launch page for a supplement brand.
Client overview
Forma Fitness makes plant-based protein and performance supplements, sold online and through gyms across Canada.
The challenge
Most revenue came from one-off purchases, so customer lifetime value was low. The brand also needed a high-converting page for a new product launch backed by a large influencer campaign.
Our solution
We integrated a subscription app with a custom-designed subscribe-and-save widget, built a stack-and-save bundle builder, and designed a campaign landing page optimized for influencer traffic.
Key features we built
- Subscribe-and-save product widget
- Stack-and-save bundle builder
- Influencer campaign landing page
- Loyalty points integration
- Monthly maintenance and CRO updates
Results
The numbers after launch
- 3,200+Active subscribers
- +46%Customer lifetime value
- 6.2%Launch page conversion rate
Before & after
The transformation
“They are like an in-house Shopify team for us. Fast, proactive and always thinking about revenue.”
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