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Perfume · United Arab Emirates
Aurelle Parfums: A luxury fragrance store with a custom scent-discovery experience.
Client overview
Aurelle Parfums crafts niche oud and French-inspired fragrances, sold in boutiques across the Gulf. They wanted an online store that felt as luxurious as walking into their flagship.
The challenge
Fragrance is hard to sell online — customers can't smell it. The old site listed products without guidance, so shoppers didn't know where to start and rarely bought full-size bottles.
Our solution
We built a fully custom Online Store 2.0 theme with a scent-notes pyramid on every product, a guided fragrance finder and a discovery-set funnel that converts samplers into full-size buyers.
Key features we built
- Custom fragrance finder quiz
- Scent-notes pyramid built with metafields
- Discovery set to full-size credit flow
- Luxury gift wrapping and message options
- Arabic/English-ready layout
Results
The numbers after launch
- +64%Online revenue
- 31%Discovery set to full-size rate
- 4.8%Conversion rate
Before & after
The transformation
“VertexTechHub understood luxury. The fragrance finder is now our best salesperson.”
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